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Sass & Belle

Sass & Belle

Manufacturer Sass & Belle

Our story begins in 1996 when our founder, Richard Stone, caught the retail bug. Armed with 1000 juggling balls (which he had learned to do in Bombay, India) and determined to sell them all, he ventured to the Edinburgh Fringe Festival and sold them all. His initial business, RJB Stone, was born. In 2009, Richard opened his first store in Covent Garden (which is still open today). Realising that the name RJB Stone did not convey the wonder of the gifts and decorations for the house, he settled on "Sass & Belle", named after his two daughters. Read more

The brand has grown since. The two birds on the logo represent Richard's two daughters and their amusing, curious and endearing nature. The slogan "for the little things in life" is a nod to the whimsical and irresistible nature of the products and the goal to make customers smile with their original designs.

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